Selling into the EU

The EU’s Single Market is the largest economy in the world and offers 440 million potential customers. Selling into the EU has never been easier, and with OSS & IOSS the same is true for your VAT compliance.

Top VAT tips for selling to EU customers

  1. 1

    Understand where you will trigger a VAT obligation

    Your VAT obligations will depend on where your goods are located at point of sale, the value of the goods and what platform you sell on. Take our quiz to find out whether you’re elligible for the OSS or IOSS VAT simplification schemes.

  2. 2

    Review your pricing strategy

    Each EU Member State sets their own VAT rates individually and so these vary across the EU. Make sure you consider this when pricing your products for EU consumers. Download the full EU VAT rates >>

  3. 3

    Apply for an EORI number

    If you’re importing your goods you will need to apply for an EORI number to clear customs processes. At we can help you register for this and set you up so that selling into the EU is easy. What is an EORI number? Find out here >>

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Holding stock in the EU? You need to VAT register

If you’re holding stock within an EU country you will automatically be required to VAT register within this country. For any sales made within this country you will need to charge the local rate of VAT and file the necessary returns.

Get VAT registered »

Want to simplify your EU VAT compliance?

If you are selling to EU customers, then you may be eligible to report these sales through the OSS or IOSS schemes. These allow you to file one return for all your eligible EU sales, instead of multiple returns for each country.

Take our quiz to find out if you’re eligible >>

Find out your EU VAT obligations with our free eBook

EU VAT legislation changed dramatically in 2021, making life considerably easier for online sellers. In addition to the creation of the OSS & IOSS schemes, certain VAT liabilities were shifted from sellers onto online marketplaces, and state-by-state distance selling thresholds were removed.

From case studies to checklists to key takeaways, our free eBook is filled with useful materials to help you get your head around the world of EU VAT.

Download here »

Providing peace of mind to 1000s of sellers

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Get EU VAT Registered

Fill out the form and one of our international VAT experts will be in touch to discuss how you can sell into the UK market compliantly.


Not sure where to begin?

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