Selling to the Netherlands on Amazon

March 30, 2020 in Amazon, European VAT, Marketplaces

What you need to know to get started on


Amazon has been making major announcements over the last few months about their most recent European expansion: the Netherlands. Sellers currently operating within the EU have been receiving information from Amazon on how to set up their product listings on We’ve rounded up all you need to know about selling onto the 6th official Amazon marketplace in Europe so you can get started right away! 

The Dutch ecommerce Market has always been the main ecommerce marketplace for residents of the Netherlands to shop online. Currently approximately 84% of the population shop online with the top categories being travel and telecommunication. Ecommerce only accounts for 10.3% of the country’s retail industry meaning there is a lot more room for growth as consumer behaviours start to shift. 

Getting your listings onto 

Listing your products on is easy! The process is very similar to setting up the rest of your European market product listings within SellerCentral.  

Within your SellerCentral account, you want to click on ‘Sell Globally’ under the ‘Inventory’ tab. You’ll be able to start ‘Building International Listings’.  Then it is time to set a price for each of your SKUs you intend to list on the Dutch marketplace compared to your listings.  

Translate your product descriptions, keywords and headings to help your ranking, and voila! We recommend using a translation company that understand the local markets, such as YLT Translations  

Note that you must link a bank account when signing up to – this could be the same account as your other EU markets listed.   

Fulfilling your products to customers in the Netherlands 

At this point in time, there are no warehouses or fulfilment centres in the Netherlands. This means that items are typically fulfilled and dispatched from Amazon’s warehouses in Germany. In this case, you will be required to have a German VAT number since your stock will become a taxable supply. Our team can help get you registered and compliant!  

You can always opt to use your own warehouse or a third-party logistics company within the Netherlands to get your products closer to the end customer. VAT requirements 

Currently, Amazon does not fulfil products from warehouses in the Netherlands. This means that there is no automatic requirement to be VAT registered in the Netherlands when listing your products on  

You will still need to monitor your cross-border sales into the Netherlands. Currently the distance selling threshold in the Netherlands is EUR 100,000. If sales to private customers in the Dutch country surpass the threshold within a calendar year, a VAT registration is required and the local 21% VAT rate should be applied to all sales made to customers in the Netherlands.  

For more on selling in the Netherlands or any other VAT questions, get in touch with our team today. 

This a post by Alex Wyatt, Global Projects Manager at 

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