Shopify VAT: A Guide to Compliantly Selling Cross-Border [2024]

September 15, 2021 in Ecommerce Tips, European VAT, VAT rates

Shopify VAT: A Guide to Compliantly Selling Cross-Border

If you’re selling online with Shopify, we’ve compiled the ultimate guide to keeping your Shopify store VAT compliant in 2024.

Shopify today is one of the most popular ecommerce platforms. Back in 2004, the site was created by three Canadians inspired by the poor online experience they had while shopping for snowboarding equipment. In 2021, Shopify has gone from strength to strength, doubling its number of online merchants each year, growing to a massive 1 million active stores currently operating.

Amongst the excitement of selling on your own website with Shopify, often the more complex yet essential aspects of international ecommerce are overlooked. For both EU and non-EU sellers who use Shopify to reach EU customers, it’s crucial to understand VAT and its impact on your business.

How to handle VAT as a Shopify seller 

Here we’ll discuss the VAT implications you may need to consider when selling on your own website through Shopify and what next steps you can take to stay compliant. 

Charging customers VAT via location 

Since the July 2021 EU VAT reforms, the general taxation rules have changed. Sellers will likely need to charge VAT based on the location of their customers. This will directly affect you if you sell through your own website with Shopify and will mean you will need to charge the correct rate of VAT for every sale made to EU customers. 

VAT rates differ throughout the EU, ranging between 17-27%, so staying updated and aware of the VAT rates you require is important to keep your margins protected. Want to find out more on VAT across the EU? Check out our EU VAT Numbers 101 to find out everything you need to know on EU VAT.

EU-based businesses 

For EU-based businesses who sell through Shopify, a local VAT registration will be required in any country where you hold stock. Storing inventory in an EU country for onward sale creates a taxable supply and as a result, triggers this obligation.

Micro-business threshold 

For ‘micro’ EU based businesses whose EU-wide (excluding their home country) taxable turnover per calendar year remains below EUR 10,000, a VAT registration may only be required in your country of residence. This means you will only need to charge the VAT rate of the EU member state you are established in.

As this micro-business exemption is relatively low, most EU-based Shopify sellers will quickly surpass this threshold. This will mean that VAT should be charged based on the location of your customers and therefore, an OSS (One Stop Shop) registration or VAT registration in each country where you have customers will be required.

Selling domestically verses cross-border  

For these VAT registered businesses, any domestic sales made in their home country would be reported via their local VAT registration. For example, if a Shopify seller was based in France and sold goods to French customers, they would report the VAT due on these sales on their French VAT return. 

If, however, the French Shopify seller began selling to customers in other EU member states, this would be deemed cross-border trade and would necessitate a VAT registration in the country(s) where their customers are based. For businesses selling cross-border through Shopify, a VAT registration in these locations is required from first sale. 

If you are an EU-based business selling cross-border through a Shopify website, you can register for Union OSS in your country of establishment, through which you can report all intra-EU sales to EU consumers. This option reduces the cost and time required to VAT register in each country where your customers are located. 

Non-EU based businesses 

For most non-EU businesses distance selling imported goods to EU customers via a Shopify website, a VAT registration in the country where your customers are located is required.  

Holding stock within the EU and outside of the EU 

If your business is established outside of the EU but you hold stock within an EU member state for onward sale, you will still be required to VAT register in the country(s) where your stock is held. This registration will also mean you can reclaim any import VAT paid to transport your inventory into the country. Although stock can be held in the EU by a non-EU seller, the micro-business threshold will not apply here.  You can then register for the OSS scheme to declare any intra-EU cross-border B2C transactions.

If your business is established outside of the EU and you don’t hold stock within the EU, you will need to pay VAT on all consignments imported to EU customers. Previously goods imported with a value under EUR 22 were exempt from VAT, but this has now been abolished.  

If you are a non-EU business selling to EU customers via your Shopify website, you may benefit from the IOSS scheme. Under IOSS you can account for the VAT due on your distance sales of imported goods if the intrinsic value of each consignment remains below EUR 150. As a non-EU Shopify seller, you will need to apply VAT to every order taken from EU customers. IOSS can significantly lighten the administrative burden that VAT processes impose, so that you can instead focus on growing your online store.  

Find out if you’re eligible for the OSS or IOSS schemes. We’ve put together a short quiz you can take to find out whether you can streamline your VAT reporting and save time & money.

Nominating the Importer of Record 

If you sell goods in consignments that exceed the value of EUR 150 on your Shopify store, you will need to nominate an Importer of Record to cover the import VAT and potential duties at customs. Most commonly the business would take on this role, to relieve the customer of any unexpected fees or complicated processes.  

If you, the business, decide to be the Importer of Record for the goods, you will need to remit import VAT to the tax authorities in the EU Member State of importation. You will also need to register for VAT in that member state to recoup the import VAT paid on your periodic VAT return. You would then need to account for the transfer of goods on your local VAT return (providing the customer is in the same EU member state as your goods) or via an OSS registration (if the customer is in a different EU member state as your goods). 

How to Collect VAT through Shopify

Where and when you will need to register for VAT will depend on where your business is established and the value of the supplies you sell through your website. For most companies VAT will likely be due where you hold stock and where your customers are located.  

As any business commonly wants to reach as many customers as possible, this opens them up to multiple VAT registrations that can be difficult to manage and expensive to set up. The OSS and IOSS schemes are designed to relieve both EU and non-EU businesses of excessive VAT processes, simplifying cross-border sales to a single registration and a monthly or quarterly VAT return.  

To set up VAT collection on your Shopify website follow these instructions:  


From the Shopify admin, go to Settings > Taxes.

In the Tax regions section, beside European Union, click Set up.

In the VAT on sales within the EU section, click Collect VAT.

Select a country in which you are registered.

In VAT number, enter your VAT number.

Click Collect VAT.

Optional: To add more regions and account numbers, click Collect VAT.

Get Started

At our international experts are always happy to help you navigate Shopify VAT and have a specifically formulated API to make your VAT processes easier. Contact us using the form below and take the first step towards owning a VAT compliant Shopify store.

"*" indicates required fields

Please note that we do not offer VAT services in the country where your business is established.
Please provide us with as much information as possible so we can best direct your enquiry. For example, what products do you sell? What countries are your customers in? Where do you hold inventory? Please note: we do not manage domestic VAT registrations (the country in which your business is registered)

Recent posts

Amazon Pick Up and Returns Building
July 11, 2024
Amazon FBA Europe: 7 things you need to know
Read More
Two workers in a warehouse surrounded by stock
July 11, 2024
Amazon’s Call-off Stock Program is Ending
Read More

Not sure where to begin?

Schedule a call with one of our VAT experts today