International VAT Compliance for Cosmetic Brands

We handle VAT registrations and returns so you can sell in new countries without the hassle
Home  >> Beauty and Cosmetic Brands
More than ever, consumers are looking to buy beauty and cosmetics products from international brands. There are lots of opportunities to expand your business, but doing so comes with tax obligations.

SimplyVAT specialises in cross-border VAT. Our experts make compliance simple, so you can focus on growing your brand.
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The Most Trusted VAT Support for Beauty Brands

Monika Milcarz, GB
We are using the SimplyVAT service for our EU VAT returns
We are using the Simply Vat service for ages. They never let us down. Very reliable and responsible company with great customer managers. Highly recommended.
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We are using the SimplyVAT service for ages. They never let us down. Very reliable and responsible company with great customer managers. Highly recommended.


Vincent, Switzerland
A very professional firm
A very professional firm that has taken the pain away from our monthly EU VAT filings. I can only vouch for their high level of service
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A very professional firm that has taken the pain away from our monthly EU VAT filings. I can only vouch for their high level of service and quick response time to our various questions. What a difference from our previous provider (VatGlobal). Do not hesitate to use them.


James Hole, Portugal
Making life simpler
The world of EU VAT registration is fraught with complexity and unseen hurdles. SimplyVAT navigated all of this for us
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The world of EU VAT registration is fraught with complexity and unseen hurdles. SimplyVAT navigated all of this for us efficiently and effectively, indluding extracting refunds!
Communication was excellent!


Naja Hendriksen, GB
Brilliant support!
I love being creative and sharing my work with the world, but taxes does my head in, and EU VAT even more so! However, with the help from everyone at SimplyVAT -
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I love being creative and sharing my work with the world, but taxes does my head in, and EU VAT even more so! However, with the help from everyone at SimplyVAT - from the initial client call, to signing up, to registering with the EU for VAT - I've had excellent support.

Especially the calls I have had with Tamara and Debbie have been priceless, they walked me through my VAT return step-by-step, using language I could understand (translating TAX-lingo whenever needed).

With their guidance and reassurance I feel confident my business will run smoothly, with all EU VAT requirements met. Can't recommend SimplyVAT enough


Michael
“Their tailored advice streamlined our VAT processes significantly.”
SimplyVAT provided exceptional service from day one. Their team took the time to understand our business needs and offered tailored advice
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SimplyVAT provided exceptional service from day one. Their team took the time to understand our business needs and offered tailored advice that streamlined our VAT processes. Communication was always prompt, and their support made a complex task feel straightforward.


Emma
“SimplyVAT’s expertise helped us expand confidently into new markets.”
As a small business looking to expand internationally, we were overwhelmed by VAT regulations. SimplyVAT’s team guided us through every step
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As a small business looking to expand internationally, we were overwhelmed by VAT regulations. SimplyVAT’s team guided us through every step with confidence and professionalism. Their expertise gave us the assurance to enter new markets without worrying about compliance issues.


James
“SimplyVAT’s responsive team kept our VAT filings on schedule.”
Working with SimplyVAT has been a game-changer for our business. Their team is incredibly responsive, ensuring all our VAT filings are submitted on time without any hassle.
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Working with SimplyVAT has been a game-changer for our business. Their team is incredibly responsive, ensuring all our VAT filings are submitted on time without any hassle. They’ve taken a huge weight off our shoulders, allowing us to focus on growth.


Sarah
“Their clear guidance turned VAT complexity into a manageable task.”
I was dreading dealing with VAT for our growing e-commerce business, but SimplyVAT made it so much easier. T
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I was dreading dealing with VAT for our growing e-commerce business, but SimplyVAT made it so much easier. Their team provided clear, step-by-step guidance and was always available to clarify doubts. It’s rare to find a service that combines expertise with such approachable support.


Mark
“SimplyVAT’s proactive support saved us hours on VAT compliance.”
SimplyVAT has been a fantastic partner for our business. Their team is always proactive, answering questions before we even ask them, and their expertise
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SimplyVAT has been a fantastic partner for our business. Their team is always proactive, answering questions before we even ask them, and their expertise has saved us countless hours on VAT compliance. Highly recommend their services to any business looking to simplify their tax processes.


SimplyVAT customer
“SimplyVAT’s platform made VAT compliance simple and stress-free.”
Really smooth process from start to finish. I represent a Kiwi company entering the EU market and looked around at options for helping sort VAT.
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Really smooth process from start to finish. I represent a Kiwi company entering the EU market and looked around at options for helping sort VAT. SimplyVAT were excellent right from the start - making what would have been a very complicated process simple and clear. Clear communication and a nice backend portal made the process run smoothly.


Ajay
“Liza and Sonja delivered flawless VAT compliance support.”
Flawless service, by SimplyVAT have had excellent service first by Liza and then Sonja. Both have been amazing
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Flawless service, by SimplyVAT have had excellent service first by Liza and then Sonja. Both have been amazing


Christoffer
“SimplyVAT quickly understood our needs for seamless e-commerce VAT solutions.”
Amazing experience! This is a game changer for those in the E-commerce space etc. They quickly understand your needs and finds the best approach.
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Full Review: Amazing experience! This is a game changer for those in the E-commerce space etc. They quickly understand your needs and finds the best approach. Would highly recommend


David
“Vittoria’s exceptional care ensures our VAT filings are always on track.”
We have been working with Simply VAT for years now. We always get a great service from them and Vittoria always looks after our account really well.
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We have been working with Simply VAT for years now. We always get a great service from them and Vittoria always looks after our account really well.


Anthony
“Vittoria’s thorough communication restored our faith in SimplyVAT’s service.”
Our account manager, Vittoria, provides a consistently high level of communication and service, which. She is very quick at replying and is very thorough in her responses as well.
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Our account manager, Vittoria, provides a consistently high level of communication and service, which. She is very quick at replying and is very thorough in her responses as well. Our previous account manager wasn't great and we were considering leaving SimplyVAT, but to her credit, Vittoria came in and restored our faith in the company. Thanks again 🙂


Want to Sell to Europe?

The UK and the EU have slightly different rules around the sale of cosmetics and beauty products, so we’ve covered both. Whether you’re a skincare startup or an established cosmetics brand, you know where to start.
The title of the blog "The EU Cosmetics Regulations Guide for Ecommerce Brands" is left of a photo of varying size cosmetic product containers

How to Sell Cosmetics in the EU

You don't need a licence to sell cosmetics to the EU but your products will need to meet regulatory requirements.
Find Out More
The title of the blog "How to Sell Cosmetics Online to the UK" is left of a photo of varying size jars of cosmetics

How to Sell Cosmetics to the UK

This guide covers the basics of everything you need to do to start selling your products in the UK.
Read the Guide

Why So Many Beauty Brands Choose SimplyVAT

Get registered for IOSS (Import One Stop Shop) in as little as 3 working days. You could start the process on Monday and be shipping your products on Thursday.

For 11 years, we’ve been helping ecommerce businesses with cross-border VAT. We’ve supported our clients through Brexit, ViDA and a sea of small regulatory changes.
Our team is known for being responsive and reliable. We’ve been shortlisted for service awards, and we’re rated 4.7/5 on Trustpilot and 4.4/5 on Google.
We can help you maximise your margins and get the edge in a competitive industry by reclaiming VAT that you’d paid on things like product testing, marketing and importing.
Get Started Today

How to Grow Your Beauty and Fashion Brand through IOSS

IOSS makes getting your products in the hands of EU consumers simple. Check out our webinar to learn:  

  • Why IOSS is so impactful for beauty brands
  • How IOSS works and what you need to do to take advantage of it
  • How businesses are already using it to access the EU

How We Can Help

Getting Started

We’re here to help you get started selling to Europe and Canada. We can help you with registrations and returns in 16 countries; from single country registrations to the One Stop Shop Schemes. Get expert advice at every step, no matter if you’re B2C, B2B, or where in the world you’re based.

Ongoing Compliance

Once you’re registered for VAT you have to file periodic returns. Don’t worry though, we’ll handle it for you. Just send us your sales data and we’ll prepare your return. All you have to do is approve them before we send them to the Tax Authorities. Tribexa, our compliance platform, makes it easy to connect with us – whether that’s sending us data or getting in touch with an expert.

Industry Expertise

We’ve worked with beauty and cosmetics brands of all sizes. Whether you’re selling on Amazon or Zalando, Shopify or WooCommerce, we’ve seen it all. We can help you reclaim VAT you’ve spent in the EU getting your products ready for market. 

Cosmetic Brands VAT FAQs

How do I get an EORI number?

We can get you an EORI number and help you decide which country you should register in. We’ll need some details about your business, so book a call and we’ll get things started.

How do I get an EORI number
What’s the cost of an EORI number?
EORI number processing time:

We can get you an EORI number and help you decide which country you should register in. We’ll need some details about your business, so book a call and we’ll get things started.

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If your purchase was made in the same country that you’re registered in, you should be able to reclaim the VAT on your VAT return. Make sure you’re keeping all your invoices in order if you want to do this!
You have to be registered for VAT in every country where your goods are stored. You’ll also need to register for One Stop Shop (OSS) if you’re fulfilling from one EU country to another where you don’t have a VAT registration.
Generally speaking, no. However, different product categories are rated differently by individual countries. Most cosmetics are standard-rated, but dermatological or medical-use items might be reduced.
The general EU VAT rules give us two ways to calculate the VAT on bundles. If there’s one main item in the kit, the whole bundle uses that’s products VAT rate. For example, your bundle is a serum, an applicator and a carrying case. The main product is the serum, so the whole kit uses the serum’s VAT rate. When there’s no clear main product in the bundle, you divide the price by its components and apply their individual rates to their individual values.

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