Kineon Inc., a U.S.-based MedTech company specialising in innovative therapies like the Move Plus, has shipped over 40,000 units globally since 2021. With growing demand in the UK and Europe, Kineon looked to simplify VAT compliance and focus on expansion. Partnering with SimplyVAT offered the opportunity to streamline VAT processes and confidently enter new markets. Since working with SimplyVAT, Kineon achieved a 10X revenue increase in the UK and successfully navigated Canadian GST registration, paving the way for continued growth and global success.
Kineon is a global MedTech company specialising in non-invasive, non-pharmaceutical therapies. Their flagship product, Move Plus, uses red light and laser therapy to reduce pain and inflammation, helping people with joint issues, arthritis, and sports injuries. Kineon’s co-founder, Tom Sanderson, is proud of the work they’ve done, helping athletes get back onto the field and grandparents back to playing with their grandchildren. Based in the U.S., Kineon operates across 14 time zones, with a dispersed team and customers primarily in the U.S., UK, Canada, and Europe.
Kineon has shipped 40,000 units globally since launching in 2021, with plans to release new products in 2025 targeting gut health and nervous system recovery.
When expanding into the UK and Europe, Kineon realised the importance of managing VAT compliance effectively to avoid costly errors. As a U.S.-registered business, entering new markets required VAT registration and ongoing compliance, including handling complex tax systems in Canada.
“We needed a partner that understood UK VAT and we could rely on them, and they could support us, but also be they had to have the right systems and processes”
– Tom Sanderson, Co-founder, Kineon
The key challenges included:
Kineon chose SimplyVAT for their expertise in VAT compliance and ability to streamline processes through automation. The partnership offered:
SimplyVAT’s thorough onboarding process built Kineon’s confidence and set them up for VAT success. The team provided tailored guidance, simplifying complex VAT rules for a business operating across multiple countries.
“I think that the onboarding process was really, really good, really thorough and really effective. And I think that that for us laid a foundation of trust and confidence.”
– Tom Sanderson, Co-founder, Kineon
Managing their tax documents and numbers through Tribexa, SimplyVAT’s centralised dashboard, improved efficiency and transparency. Tribexa’s API for Shopify and Amazon pulls data directly from Kineon’s stores, ensuring accurate reporting.
“So having one of the key functions for our business is, let's say, ‘as automated as possible’, and that includes having partners which have reciprocal systems and processes where we can work with them and lean into their systems and processes.”
– Tom Sanderson, Co-founder, Kineon
SimplyVAT’s team, including standout representatives like Jordanne, ensured quick responses and expert advice, enabling Kineon to handle VAT-related challenges smoothly.
“Jordanne has been just world-class.”
– Tom Sanderson, Co-founder, Kineon
Since partnering with SimplyVAT, Kineon has achieved:
SimplyVAT’s combination of automation, expert support, and adaptability has allowed Kineon to focus on innovation and growth without the administrative burden of managing VAT.
"If a company ever says to us “how do you handle your VAT either in the UK or Canada or Europe”, we wouldn't hesitate to say SimplyVAT. You've got to work with them. There's no, there's no reason why you'd want to work with somebody else."
– Tom Sanderson, Co-founder, Kineon
We’re here to make international VAT simple, so you can grow your business globally with ease. Whether it’s VAT registrations or ongoing compliance, we’re here to help. Talk to us about your business and see how we can support you in new markets.
