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November 6, 2025
Amazon VAT FAQs
Have you been thinking about starting to sell on Amazon internationally? We’ve answered all the most common questions sellers have about Amazon VAT and selling to Europe.  If Amazon collects VAT under OSS for some orders, do I still need to register for VAT in each EU country where my FBA stock is stored?  Yes. […]


October 28, 2025
What is Postponed VAT Accounting?
Postponed VAT Accounting (PVA) is a system that allows you to pay all your import VAT on your VAT return. You might also see it called “import deferral”. Usually, you’d have to pay it up front when you import something.   If you import a lot to a single country, PVA can be a real […]


October 23, 2025
The EU Cosmetics Regulations Guide for Ecommerce Brands
To sell cosmetics online to the EU’s 440 million consumers, you’ll need to meet the market’s regulatory requirements. You don’t need a licence to sell cosmetics in the EU, but your product needs to be up to standard. Plus, you’ll need to think about labelling, tax and marketing rules.  This guide covers EU-wide rules. Each […]
Jennifer Budd

October 15, 2025
WooCommerce VAT: A Guide to Selling Cross-Border Compliantly in 2026
This guide explains how to manage your WooCommerce VAT settings and what you need to know about VAT in general.  Jump to:  What is WooCommerce? Launched in 2011, WooCommerce is a WordPress plugin that now has almost 4.5 million stores running on its open-source platform. That represents 33% of all ecommerce. A large portion of […]
Jennifer Budd

September 30, 2025
What is Import VAT and How Does it Work?
Import VAT is a tax charged on goods being imported into the EU and the UK. It’s a percentage rate calculated on the CIF value (customs value) of the goods.  What is Import VAT?  Essentially, import VAT is the VAT (Value Added Tax) you pay on imports. VAT is a consumption tax that’s applied at […]


September 23, 2025
Shopify VAT: A Guide to Compliantly Selling Cross-Border [2026]
 This guide explains:  Shopify today is one of the most popular ecommerce platforms. Inspired by poor experiences shopping for snowboarding gear online, three Canadians created Shopify in 2004. The platform has gone from strength to strength, doubling its number of online merchants each year. Shopify in 2025 has over 5 million active stores currently operating. […]


September 19, 2025
Nine VAT Compliance Mistakes and How to Avoid Them
Expanding your ecommerce business internationally opens exciting growth opportunities, but it also introduces complex tax obligations. One of the most critical areas to get right is VAT compliance. Unfortunately, many businesses unknowingly make costly mistakes that can lead to penalties, audits, and reputational damage.  This article explores the most common VAT pitfalls ecommerce sellers face and […]


September 17, 2025
How to Sell Cosmetics Online to the UK
To sell cosmetics online to the UK, especially as an international brand, you’ll need a plan. This guide covers the basics of everything you need to do to start selling your products in the UK.  Before we get into it, you need to know that Great Britain (England, Scotland and Wales) and Northern Ireland (NI) […]


August 20, 2025
What is a Fiscal Representative? 
A fiscal representative is a locally appointed business or individual that is typically jointly liable for any Value Added Tax (VAT) owed by a non-EU taxpayer. Some European countries require foreign businesses to appoint a fiscal representative before they can register for VAT. Generally, it’s a requirement of EU (European Union) Member States, but in […]


August 13, 2025
An Introduction to Importing from China to the European Union
Importing from China to the European Union (EU) has loads of advantages for ecommerce businesses. If you’re looking to scale your business, importing from China is a great strategy as manufacturers are equipped to handle large orders. Plus, you can find a wide variety of low-cost products from specialised manufacturers.  The higher profit margin comes […]
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