Guarantee You’re Charging the Right Amount of VAT

Give us the commodity codes of your products and we’ll determine the right VAT rate in the EU, UK and Norway.

Which VAT Rate do I apply to my products?

Did you know there are more than 85 VAT rates across the EU and the UK? Plus, every rate applies to different things. In the UK, for example, the VAT rate on biscuits depends on the amount of chocolate on them. Most biscuits (cookies, if you’re American) are zero-rated in the UK, meaning there’s no VAT applied. But if you’re making gingerbread men, and they have more than “a couple of dots for eyes” you’ll need to add 20% VAT to your prices.

VAT Rate Reviews happen in three simple steps

Talk to us about your products

We’ll need you to provide the commodity codes for your goods, and which countries you are selling them in.

We’ll research the rates

Determining which rate applies looks like going through tax law, judicial precedent and tax authority guidance. We’ll go through this process for every commodity code in every country.

Get the VAT Rates

We’ll put together a report with all the rates with citation to the relevant evidence. We can send you this report or go through it with you over a call if you’d like.

What happens if I’m charging the wrong VAT rate?

Getting the VAT rate wrong means you’re either over or under paying VAT. If you’re overpaying, then you might be able to reclaim some of the money you’ve paid.
Underpaying is more complicated. You’ll need to submit corrections to previous VAT returns and pay the difference of what you owe. Most tax authorities charge interest on unpaid VAT, calculated from the original due date. Depending on the scale of the mistake and how you handle correcting it, you might also be penalised.

Avoid all the stress with a guarantee you’re charging the right rates. We’re so sure we’ll get it right, we’ll cover any VAT you have to pay if we get it wrong.

Let’s get started

GST, HST and PST Rate Reviews

Selling in Canada? Avoid over or underpaying the Goods and Services Tax. Whether you’re exporting your goods to Canada for the first time or expanding into new provinces, we’ll help you work out what rates to apply to your products.

What rates should I charge in Canada?

Have all the VAT rates for the EU and UK to hand (there’s more than 85)

The UK and every country in the EU have a standard VAT rate. Most have reduced rates, and many of them have more than one. Keep track of them all with our downloadable list – we'll even update you if anything changes.

Download the list now

VAT Rate FAQs

How do I get an EORI number?

We can get you an EORI number and help you decide which country you should register in. We’ll need some details about your business, so book a call and we’ll get things started.

How do I get an EORI number

What’s the cost of an EORI number?

EORI number processing time:

We can get you an EORI number and help you decide which country you should register in. We’ll need some details about your business, so book a call and we’ll get things started.

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What is a VAT Rate?

Value Added Tax (VAT) is a tax applied as a percentage to goods and services. For example, the standard rate of VAT in the UK is 20%.

What is Zero Rated VAT?

When goods and services have the Zero Rate applied to them, no VAT is added during the sale. Zero rates are different to VAT exemption.

What’s the difference between VAT Exempt and Zero-Rated?

Zero rated and VAT exempt products don’t have VAT applied to them at checkout. The difference is that the supplier can reclaim input VAT related to the supplies of Zero-rated products, and not those that are VAT exempt.

How do I calculate VAT?

Once you know what VAT rate you need to apply to your goods or services, you apply that percentage to the net price of your product. For example, you’re selling a handbag to a customer in the UK. The net price of the handbag is £100. You need to 20% VAT (the standard rate in the UK), making the gross price £120.

What is a standard VAT Rate?

The standard rate of VAT is the highest rate applied to goods and services in a country. Standard rates are applied to the majority of goods and services in a country.

Everything you need to know about VAT in the EU

We wrote a guide to EU VAT just for ecommerce sellers. It covers all the basics to get you started in Europe, and defines all the acronyms: IOSS, OSS, DAP, DDP (and more!).

Download it now

As Good as Our Word

4.8

We love VAT, so you don’t have to!

Customer Reviews

Monika Milcarz, GB

We are using the SimplyVAT service for our EU VAT returns

We are using the Simply Vat service for ages. They never let us down. Very reliable and responsible company with great customer managers. Highly recommended.

We are using the SimplyVAT service for ages. They never let us down. Very reliable and responsible company with great customer managers. Highly recommended.

Vincent, Switzerland

A very professional firm

A very professional firm that has taken the pain away from our monthly EU VAT filings. I can only vouch for their high level of service

A very professional firm that has taken the pain away from our monthly EU VAT filings. I can only vouch for their high level of service and quick response time to our various questions. What a difference from our previous provider (VatGlobal). Do not hesitate to use them.

James Hole, Portugal

Making life simpler

The world of EU VAT registration is fraught with complexity and unseen hurdles. SimplyVAT navigated all of this for us

The world of EU VAT registration is fraught with complexity and unseen hurdles. SimplyVAT navigated all of this for us efficiently and effectively, indluding extracting refunds!
Communication was excellent!

Naja Hendriksen, GB

Brilliant support!

I love being creative and sharing my work with the world, but taxes does my head in, and EU VAT even more so! However, with the help from everyone at SimplyVAT -

I love being creative and sharing my work with the world, but taxes does my head in, and EU VAT even more so! However, with the help from everyone at SimplyVAT - from the initial client call, to signing up, to registering with the EU for VAT - I've had excellent support.

Especially the calls I have had with Tamara and Debbie have been priceless, they walked me through my VAT return step-by-step, using language I could understand (translating TAX-lingo whenever needed).

With their guidance and reassurance I feel confident my business will run smoothly, with all EU VAT requirements met. Can't recommend SimplyVAT enough

Michael

“Their tailored advice streamlined our VAT processes significantly.”

SimplyVAT provided exceptional service from day one. Their team took the time to understand our business needs and offered tailored advice

SimplyVAT provided exceptional service from day one. Their team took the time to understand our business needs and offered tailored advice that streamlined our VAT processes. Communication was always prompt, and their support made a complex task feel straightforward.

Emma

“SimplyVAT’s expertise helped us expand confidently into new markets.”

As a small business looking to expand internationally, we were overwhelmed by VAT regulations. SimplyVAT’s team guided us through every step

As a small business looking to expand internationally, we were overwhelmed by VAT regulations. SimplyVAT’s team guided us through every step with confidence and professionalism. Their expertise gave us the assurance to enter new markets without worrying about compliance issues.

James

“SimplyVAT’s responsive team kept our VAT filings on schedule.”

Working with SimplyVAT has been a game-changer for our business. Their team is incredibly responsive, ensuring all our VAT filings are submitted on time without any hassle.

Working with SimplyVAT has been a game-changer for our business. Their team is incredibly responsive, ensuring all our VAT filings are submitted on time without any hassle. They’ve taken a huge weight off our shoulders, allowing us to focus on growth.

Sarah

“Their clear guidance turned VAT complexity into a manageable task.”

I was dreading dealing with VAT for our growing e-commerce business, but SimplyVAT made it so much easier. T

I was dreading dealing with VAT for our growing e-commerce business, but SimplyVAT made it so much easier. Their team provided clear, step-by-step guidance and was always available to clarify doubts. It’s rare to find a service that combines expertise with such approachable support.

Mark

“SimplyVAT’s proactive support saved us hours on VAT compliance.”

SimplyVAT has been a fantastic partner for our business. Their team is always proactive, answering questions before we even ask them, and their expertise

SimplyVAT has been a fantastic partner for our business. Their team is always proactive, answering questions before we even ask them, and their expertise has saved us countless hours on VAT compliance. Highly recommend their services to any business looking to simplify their tax processes.

SimplyVAT customer

“SimplyVAT’s platform made VAT compliance simple and stress-free.”

Really smooth process from start to finish. I represent a Kiwi company entering the EU market and looked around at options for helping sort VAT.

Really smooth process from start to finish. I represent a Kiwi company entering the EU market and looked around at options for helping sort VAT. SimplyVAT were excellent right from the start - making what would have been a very complicated process simple and clear. Clear communication and a nice backend portal made the process run smoothly.

Ajay

“Liza and Sonja delivered flawless VAT compliance support.”

Flawless service, by SimplyVAT have had excellent service first by Liza and then Sonja. Both have been amazing

Flawless service, by SimplyVAT have had excellent service first by Liza and then Sonja. Both have been amazing

Christoffer

“SimplyVAT quickly understood our needs for seamless e-commerce VAT solutions.”

Amazing experience! This is a game changer for those in the E-commerce space etc. They quickly understand your needs and finds the best approach.

Full Review: Amazing experience! This is a game changer for those in the E-commerce space etc. They quickly understand your needs and finds the best approach. Would highly recommend

David

“Vittoria’s exceptional care ensures our VAT filings are always on track.”

We have been working with Simply VAT for years now. We always get a great service from them and Vittoria always looks after our account really well.

We have been working with Simply VAT for years now. We always get a great service from them and Vittoria always looks after our account really well.

Anthony

“Vittoria’s thorough communication restored our faith in SimplyVAT’s service.”

Our account manager, Vittoria, provides a consistently high level of communication and service, which. She is very quick at replying and is very thorough in her responses as well.

Our account manager, Vittoria, provides a consistently high level of communication and service, which. She is very quick at replying and is very thorough in her responses as well. Our previous account manager wasn't great and we were considering leaving SimplyVAT, but to her credit, Vittoria came in and restored our faith in the company. Thanks again 🙂